LiveOps & Experimentation

Change the Experience Without Rebuilding the Game

Players, context, and monetization opportunities change constantly. GameMantra gives teams a controlled workflow to edit supported live experiences, preview and approve changes, test them against a control, measure the result, and decide what happens next.

Change Without a New Build

Update supported monetization experiences without waiting for a new game build or app release.

Test Against a Control

Run controlled experiments so the changed experience can be compared with a configured control.

Measure Before the Next Decision

Measure the result and keep the team responsible for deciding whether to hold, adjust, scale, or roll back.

LiveOps and controlled experimentation workflow

Product Features

Editing and previewing a supported live monetization experience

Edit & Preview — Change the Player Experience

Create or update a supported monetization experience in the live workflow, then preview the intended player-facing result before it continues toward publication.

Approving and publishing a controlled live monetization change

Approve & Publish — Keep the Team in Control

Review the changed player-facing experience and route it through team approval before publishing. The team remains responsible for what goes live.

Testing, measuring and controlling a live monetization change

Test & Measure — Decide What Happens Next

Compare the changed experience against a configured control, measure the outcome, and use the evidence to decide whether to hold, adjust, scale, or roll back.

Faster Controlled Iteration Creates More Opportunity

A live monetization experience moving through controlled iteration

More Iteration Without Waiting for a Build

When supported experiences can change in the live workflow, teams can evaluate more monetization ideas without tying every change to a new game build or app release.

Evidence Turns Change Into a Decision

Controlled experiments create a comparison point. Measurement then gives the team evidence for the next decision instead of requiring the team to guess from the initial change.

Use Cases

Control the Change at Every Step

Key Takeaways

What Game Teams Should Take Away

A monetization change being prepared before going live

Change

Live Does Not Have to Mean Locked

Supported monetization experiences can change without making every iteration dependent on a new game build.

A controlled monetization experiment being measured

Experiment

Controlled Tests Create Evidence

A configured control gives the team a baseline against which a changed experience can be evaluated.

A measured result informing the next monetization decision

Control

More Controlled Experiments, More Revenue Opportunity

Measure what happened, then let the evidence inform whether the team should hold, adjust, scale, or roll back.

GameMantra Workflow

Works Across the GameMantra Workflow

LiveOps & Experimentation FAQs

What is LiveOps & Experimentation?

It is the GameMantra workflow for changing, testing, measuring, and controlling supported live monetization experiences.

Can we change monetization without rebuilding the game?

Supported monetization experiences can be updated without waiting for a new game build or app release.

Can we preview a change before it goes live?

Yes. Teams can review the intended player-facing experience before it enters the live workflow.

Can we run controlled experiments?

Yes. Teams can test a supported monetization change against a configured control and measure the resulting outcome.

Does the system automatically decide what to roll out?

No. Controlled experimentation provides measured results; the team remains responsible for deciding whether to hold, adjust, scale, or roll back.

Is team approval part of the workflow?

Yes. The team reviews and approves the change before it enters the live workflow.

Can a live change be rolled back?

Yes. The workflow supports team-controlled hold, adjustment, scale, and rollback after measurement.

Change the Experience. Measure the Result. Keep Control.

See how GameMantra lets your team change supported live monetization experiences, test them against a control, measure the outcome, and decide what happens next.

Controlled LiveOps experimentation workflow